Job description
POSITION OVERVIEWWe are seeking a visionary Creative Director to lead our creative team in crafting compelling and innovative visual narratives for our health and beauty brands. As Creative Director, you will be responsible for overseeing all aspects of creative development, including design, photography, and video editing and directing. You will collaborate closely with cross-functional teams to drive brand awareness, engagement, and loyalty through captivating visual storytelling across various channels. From developing concept boards to directing photo shoots and video productions, you will ensure that our creative output reflects the essence of our brand and captivates our customers.
KEY RESPONSIBILITIES
Creative Direction:
- Working with the Brand teams, develop and implement the overall creative vision and strategy for our Health & Beauty brands.
- Generate innovative and visually compelling concepts that communicate each of our Brand’s message and values distinctly and effectively.
- Ensure each Brand's visual identity is consistent, unique, appealing, and aligned with the Brand's values and objectives.
- Oversee the creation of designs, graphics, and layouts for various marketing materials, ensuring they meet high standards of creativity and aesthetics.
- Oversee photo shoots and video productions, from pre-production planning to post production editing, ensuring that the final deliverables meet brand standards and objectives.
- Conceptualize and execute high-quality designs for various mediums, including packaging, advertising campaigns, digital assets, and marketing collateral.
- Contribute to campaign development, including ideation, mood boards, and storyboarding.
- Stay updated on industry trends, design innovations, and emerging creative techniques to bring fresh ideas to the Brands.
- Lead and inspire the creative team, providing guidance, mentorship, and feedback to foster professional growth and ensure excellence in execution.
- Manage resources effectively to deliver projects on time and within scope.
- Cultivate a culture of creativity, collaboration, and excellence within the creative team and across the organization.
- Work closely with the Content team, Product Development, and other departments to ensure creative assets align with marketing strategies and objectives.
- Liaise with external agencies, freelancers, and vendors when necessary, ensuring quality and timely delivery of outsourced design projects.
QUALIFICATIONS
- ** Must be willing to work hybrid out of Atlanta 3 days a week. **
- Bachelor’s degree in Graphic Design, Visual Arts, Fine Arts, Marketing, or a related field.
- 7+ years of experience in graphic design, with at least 3 years in a leadership or managerial role, preferably in the health and beauty industry.
- A strong portfolio showcasing a wide range of design styles, innovative concepts, and successful campaigns in print, digital, and packaging design.
- Proficiency in design software/tools (Adobe Creative Suite, Sketch, etc.) and a strong understanding of typography, color theory, and layout design.
- Ability to translate brand strategies into compelling visual narratives and impactful designs.
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and drive results in a fast-paced environment.
- A passion for beauty, fashion, and visual storytelling, with a keen eye for detail and aesthetics.
- Flexibility to adapt to evolving business needs and market trends.